rebrand autumn 2021

In Autumn 2021 we are launching new branding across the portfolio of Care & Repairproducts. This project has been an evolution to modernise, whilst sustaining our heritage, so you will not see any dramatic colour changes, rather we have deepened the blue, dropped back the yellow and introduced a softer off-white, providing a more contemporary premium feel. The introduction of on-pack photography also brings a refreshed element of colour and inspiration to the products, targeting those emotive buying signals for the creative consumer and bringing to life the new strapline – CARE | REPAIR | CREATE.

Traditionally, as reflected in our previous strapline, our brand has very much been around the concept of  "Care” & "Repair”. Our tools and accessories have consistently been designed to equip consumers with quality affordable products to support these needs, i.e., Lint Rollers, Clothes Brushes, Washing Bags (etc.) have all been designed to supporthousehold care and maintenance, increasing the longevity of clothing, garments and furnishings.Whilst our range of sewing needles,threads, elastics and hemming accessories have been designed to offer fixings, fastening and repair work to make and mend clothing, garments and furnishings. Now our strapline incorporates "Create” to encapsulate the creative elements of our category and to meet the growing consumer craft trends.

For many years we have sold crafting tools and accessories, including yarn, knitting tools, embroidery hoops, needles,threads and crochet hooks to name a few, but our repositioning now places the creative element firmly at the centre of the Korbond brand while retaining the brand ethos, heritage and consumer recognition points that have been established for over 60 years at Korbond.

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See us at Autumn Fair 2019
Korbond is a family owned, UK business with a wealth of experience, gained over 60 years of trading. We understand business's requirements and aim to offer our customers a high degree of flexibility t...
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